POD Supplier

Shippo Review

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Shippo is a multi-carrier shipping platform trusted by 300,000+ businesses, offering discounted rates from 40+ global carriers, label printing, tracking, and returns.

1 Regions

7+ Product Types

8+ Integrations

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Shippo Website

Overview

Supplier Overview

Regions Served

global

Reliable fulfillment and shipping available in these regions.

Primary Markets

ecommerce marketplaces 3pl software-providers high-volume-brands

Best suited for these seller types and business models.

Fulfillment Locations

USA International (40+ carrier network)

Print centres close to your customers for faster delivery.

About

Shippo, Inc.

2013 Founded

Headquarters San Francisco, CA, USA (remote-first, global team)

Shippo is a San Francisco-based shipping software platform founded in 2013 to give every merchant access to the same tools and carrier discounts previously reserved for large retailers. Through a single dashboard or REST API, Shippo connects 300,000+ businesses to a global network of 40+ carriers — including USPS, UPS, FedEx, and DHL Express — offering up to 90% savings on shipping labels, real-time rate comparison, automated tracking notifications, returns management, address validation, and shipping insurance. For developers and platforms, Shippo for Platforms provides a fully embeddable shipping infrastructure that powers native shipping for marketplaces, 3PLs, and high-volume brands at scale.

Catalogue

Product Types 7 categories

shipping labels tracking returns address validation rate comparison shipping insurance shipping api

Visit Shippo's website for full catalog specs, pricing, and customisation options.

Full Catalogue

Product Catalogue Details

Web App (Dashboard)

Multi-carrier rate comparison Shipping label generation & printing Batch / bulk label purchasing Real-time shipment tracking Automated customer tracking notifications Returns label generation Shipping insurance Address validation Customs form creation Branded tracking pages Branded packing slips & notification emails Automations & shipping rules Manifest & pickup scheduling Reporting & analytics (Shippo Intelligence) Multi-user access Unlimited store connections

REST API

Label generation via API Real-time rate retrieval Package tracking via API Address validation via API Returns via API Customs form generation Webhooks & event notifications Comprehensive API documentation

Shippo for Platforms

Embedded shipping for marketplaces Native shipping for SaaS platforms 3PL & logistics infrastructure integration Volume discounts for high-volume shippers Dedicated account management Solutions engineering support 24/7 proactive system monitoring (add-on)

Shippo is a shipping software platform, not a print-on-demand supplier. Its product catalogue consists of shipping services and developer tools rather than physical goods. It is included in the Printsgram directory as a recommended shipping solution for POD merchants and e-commerce sellers.

Integrations

E-commerce Platforms

shopify woocommerce etsy squarespace bigcommerce amazon ebay square

Shippo offers one-click native integrations with Shopify, WooCommerce, Etsy, BigCommerce, Amazon, eBay, Wix, Magento, Square, and more. It is also the default shipping option for GoDaddy and ePages merchants. For custom storefronts, marketplaces, or internal systems, the REST API enables full shipping automation at any scale.

Shipping

Shipping & Fulfillment

Production Time

Instant — labels are generated in seconds; no production lead time applies as Shippo is a shipping software platform.

Shipping Speed

Carrier-dependent; Shippo surfaces all available service levels (economy, priority, express, overnight) for each carrier so merchants can compare cost vs. speed in real time.

Shippo routes labels through the carrier of your choice based on destination, package dimensions, and weight. By comparing rates across 40+ carriers simultaneously, merchants can optimise for the fastest or most cost-effective service per shipment — including domestic and international options.

Quality

Print Quality

Print Methods

Pricing

Pricing Model

How It Works

Tiered SaaS plans for the web app; pay-as-you-go or custom enterprise pricing for the API. Free tier available for both.

Example Base Prices

Starter plan: Free — up to 30 labels/month with full carrier discounts.
Pro plan: from $17/month (or $205/year) for growing merchants needing branded shipping and priority support.
API Pay As You Go: 7¢ per label after the first 30 free per month — ideal for developers and platforms.
Shipping insurance (domestic): 1.25% of declared value + shipping cost.
US address validation (API): 2¢ per validation; non-US: 8¢ per validation.

Discounts & Savings

Pro plan removes the per-label fee for connecting your own carrier accounts. API Premier includes volume discounts negotiated with Shippo directly.

Tools

Tools & Features

Branding Options

Branded tracking pages (Pro plan and above)
Branded notification emails (Pro plan and above)
Branded packing slips (Pro plan and above)

White Label

Pro and Premier subscribers can fully white-label the post-purchase experience with branded tracking pages, notification emails, and packing slips — ensuring your customers see your brand, not Shippo's. The platform also supports automation rules to automatically apply carrier preferences, packaging profiles, and service levels based on order attributes.

Review

Key Features & Benefits

Shippo is a multi-carrier shipping software platform trusted by over 300,000 businesses, processing 200M+ shipments annually and powering $12B+ in gross merchandise volume. It connects to 40+ global carriers — including USPS, UPS, FedEx, and DHL — delivering up to 90% savings on shipping labels. Shippo offers both a ready-to-use shipping app (with store integrations, insurance, and batch label printing) and a developer-friendly REST API for platforms, marketplaces, 3PLs, and high-volume brands that need shipping at scale. Features include address validation, real-time tracking, rate comparison, returns management, and Shippo Intelligence analytics.

Supplier Tags

#shipping #logistics #e commerce #multi carrier #api #label printing #tracking #returns

Verdict

Pros & Cons

Pros

Up to 90% savings on shipping labels from USPS, UPS, FedEx, and DHL Express via pre-negotiated carrier rates.
40+ global carrier integrations allow real-time rate comparison across domestic and international services in one dashboard.
Generous free tier — up to 30 free labels per month with full carrier discounts and unlimited store connections.
Developer-friendly REST API with comprehensive documentation, pay-as-you-go pricing, and enterprise-grade scaling for platforms and marketplaces.
Wide e-commerce platform integrations including Shopify, WooCommerce, Etsy, BigCommerce, Amazon, eBay, and more.
Branded post-purchase experience — Pro and above plans include branded tracking pages, emails, and packing slips.
Official USPS ePostage partner — guaranteed lowest USPS rates available on the market.
Unicorn-status platform — $1B+ valuation, 300,000+ business customers, and 200M+ annual shipments signal strong reliability and longevity.

Cons

Primarily US-centric — while international carriers are supported, the platform's deepest discounts and features are optimised for US-based merchants shipping domestically.
API costs add up — tracking (2¢/track), address validation (2¢–8¢/validation), and rating (1¢/rate) fees on the API tier can accumulate for high-volume or data-heavy workflows.
Chat and phone support only on Pro+ plans — the free Starter plan is limited to email support, which may be insufficient for urgent shipping issues.
Not a POD supplier — Shippo handles label generation and carrier access only; it does not print or fulfil products, so it must be paired with a separate production partner.
Premier plan pricing is opaque — enterprise pricing requires contacting sales, making budget planning harder for growing businesses.

Ratings

Our Ratings

Product Variety 4.7/5

Shipping Speed 4.5/5

Integration Support 4.8/5

Pricing 4.6/5

Seller Support 4/5

Ratings reflect Shippo's performance as a shipping software platform rather than a POD supplier. Product Variety reflects breadth of services and carrier options; Shipping Speed reflects carrier network capability; Print Quality is not applicable (rated 0) as Shippo does not manufacture physical products. Ratings are indicative and comparative within the Printsgram directory — always verify current service levels before committing.

Get Started with Shippo

Create a free account on Shippo and start selling your designs. No upfront cost — pay only when you make a sale.

Get Started

How to sell products with Shippo

Step 01

Create Account

Step 02

Connect Your Store

Link your Shopify or other store with a one-click integration. Setup takes minutes.

Step 03

Start Selling

Upload your designs, publish products, and Shippo handles printing and fulfillment.

Get Started with Shippo Free to join · No monthly fees · Pay only when you sell

FAQ

Frequently Asked Questions

What is Shippo and how does it work?

Shippo is a multi-carrier shipping platform that connects e-commerce merchants, marketplaces, and developers to 40+ shipping carriers — including USPS, UPS, FedEx, and DHL Express — from a single dashboard or REST API. You connect your online store, import your orders, compare real-time carrier rates, purchase discounted labels, and send automated tracking notifications to your customers. Shippo handles the logistics infrastructure so you can focus on growing your business.

Is Shippo free to use?

Yes. Shippo's Starter plan is completely free and includes up to 30 labels per month, access to discounted carrier rates (USPS, UPS, FedEx, DHL Express), unlimited store connections, automations, return labels, tracking, and email support. If you need more labels or premium features such as branded tracking pages and phone support, the Pro plan starts at $17/month. The API also has a free tier (30 labels/month) with pay-as-you-go billing at 7¢ per label thereafter.

Which carriers does Shippo support?

Shippo connects to 40+ global carriers, including USPS (official ePostage partner), UPS, FedEx, DHL Express, APC Postal, Asendia, Australia Post, and many regional specialists. You can use Shippo's pre-negotiated discounted carrier accounts or connect your own existing carrier accounts (free on Pro plans; 5¢/label on the Starter plan).

How do I connect my Shopify (or other) store to Shippo?

Shippo offers one-click integrations with Shopify, WooCommerce, Etsy, BigCommerce, Amazon, eBay, Wix, Magento, and more. Simply visit the Shippo integrations page or your platform's app store, install the Shippo app, and authenticate with your store credentials. Once connected, all your store orders automatically populate into the Shippo dashboard — ready for label creation in seconds.

How much can I save on shipping with Shippo?

Shippo advertises savings of up to 90% off retail shipping rates on major carriers. As an official USPS ePostage partner, Shippo offers some of the lowest USPS rates available on the market. Exact savings depend on package size, weight, destination, and the service level selected — use the Shippo rate calculator at goshippo.com to get a real-time comparison for your shipments.

Does Shippo offer shipping insurance?

Yes. Shippo provides optional shipping insurance that can be added at the point of label purchase. Domestic insurance is priced at 1.25% of the declared value plus shipping cost; international insurance is 1.5% of the declared value plus shipping cost. This covers loss or damage in transit and provides merchants with peace of mind for higher-value shipments.

Can I validate addresses before printing labels?

Yes. Shippo includes address validation to catch errors before a label is purchased, reducing failed deliveries and wasted postage. For web app users, address validation is built into the label creation workflow. For API users, validation is available as a standalone service at 2¢ per US address and 8¢ per non-US address.

How do I use my own carrier accounts with Shippo?

On the Pro plan and above, you can connect your existing carrier accounts to Shippo for free — allowing you to access your own negotiated rates while still benefiting from Shippo's dashboard and automation tools. On the free Starter plan, connecting your own carrier account incurs a 5¢ surcharge per label. To connect, go to your Shippo account settings, select Carrier Accounts, and follow the integration guide for your carrier.

What branded shipping features are available?

Shippo's Pro plan and above include fully customisable branded shipping experiences: branded tracking pages (with your logo and colours), branded tracking notification emails, and branded packing slips. These white-label features ensure your customers see your brand at every post-purchase touchpoint, rather than Shippo's. Branded features are not available on the free Starter plan.

How does Shippo's REST API work?

Shippo's RESTful API allows developers to fully automate shipping workflows — retrieving real-time carrier rates, purchasing and voiding labels, validating addresses, tracking packages, generating customs forms, and managing returns programmatically. The API Starter tier is free (30 labels/month); beyond that, labels cost 7¢ each on the Pay As You Go plan. Enterprise volumes are available on the API Premier plan with custom pricing, volume discounts, and dedicated engineering support. Full documentation is at docs.goshippo.com.

Does Shippo support international shipping?

Yes. Shippo supports international shipping on all plans, including the free Starter tier. The platform connects to international carriers such as DHL Express, APC Postal, Asendia, Australia Post, and others, and auto-generates the required customs forms and commercial invoices alongside your labels. Non-US address validation is available via the API at 8¢ per validation.

How does the Shippo affiliate programme work?

Shippo's affiliate programme is managed through PartnerStack. After joining, you receive a unique referral link to share. When someone signs up via your link within the 90-day cookie window and becomes a paying customer, you earn a commission for the lifetime of that account. Commissions are calculated monthly and paid out by the 16th of the following month via PayPal or Stripe. Visit shippo.partnerstack.com to sign up and review current commission rates.

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